Ms. Adeela Hayee
Ms. Adeela Hayee is a senior marketing and communications professional based in Karachi, Pakistan. She currently serves as the Head of Marketing and Corporate Communication at Bank Makramah Limited (BML), a role she assumed in early 2025.
Professional Background
With over 19 years of experience in marketing, communications, and digital transformation, she has a proven track record in the banking and energy sectors.
- Bank Makramah Limited (BML): Currently leads marketing and corporate communications, focusing on brand positioning and Islamic banking visibility.
- Pakistan State Oil (PSO): Previously held a senior role where she launched DEO MAX, Pakistan’s first synthetic diesel engine oil, achieving significant digital reach and revenue growth.
- Expertise: Her core competencies include strategic marketing, brand building, media relations, and digital campaigns aimed at driving organizational growth and ROI.
Adeela Hayee is currently the Head of Marketing & Corporate Communications at Bank Makramah Limited (BML) in Karachi, Pakistan.
Educational Background
She completed her higher education at the Institute of Business Management (IoBM/CBM) in Karachi:
- Executive MBA (Marketing & HR): Graduated with a 3.65 CGPA (2018–2020).
- Master of Business Administration (MBA): 2018–2020.
- Bachelor of Business Administration (BBA) in Marketing: 2001–2005.
Achievements at Pakistan State Oil (PSO)
During her nearly 10-year tenure at PSO, she held roles including Brand Manager for DEO & Agri:
- DEO MAX Launch: Successfully launched Pakistan’s first fully synthetic CK-4 diesel engine oil, which generated over 35 million views and 116 million impressions on social media.
- Market Growth: Contributed to a 1% increase in market share and a 40% boost in revenue for the Diesel Engine Oil (DEO) and Agri range.
- Trade Marketing: Managed budgets of up to PKR 250 million, achieving a 35% increase in ROI through optimized performance analysis and trade promotions.
- B2B Engagement: Coordinated over 100 B2B and corporate events, reaching more than 150 major corporate clients to enhance brand awareness.
Recent Appearances & Recognition
- BML Transformation: She recently highlighted BML’s financial turnaround, reporting a profit before tax of PKR 1.75 billion for the first nine months of 2025.
- Clap Recognition: Featured by Clap Pakistan as a senior marketing leader for her impact on brand growth and digital transformation.
- Industry Spotlight: Recognized by platforms like ZYCK Heroes and Brand & Media Learning Hub (BMLH) upon her appointment at Bank Makramah.